European Retail Media market by 2028
€22B → €27B → €31B
Programmatic infrastructure for in-store DOOH
Turn your screens into a revenue stream
Connect your in-store screens to the programmatic DOOH ecosystem and monetize your inventory — automatically, without added operational overhead.
10+Years in ad techEUcountries coveredSaaSSolutions for DOOHWOOMember organisation
Market opportunity
The window is open. Right now.
Retail Media is expanding faster than the wider advertising market. In-store screens already sit where brand demand is moving: close to the point of purchase.
annual Retail Media growth
Ad 6%Digital 16%RMN 22%+
Outpacing total ad and digital growthof brands are shifting budgets
52%
From traditional media towards data-driven Retail MediaThe challenge
Your screens are costing you.
They could be earning instead.
Most retail networks use digital signage for internal content only. The unused slots between content loops are sellable inventory — but without the right infrastructure, that capacity produces no revenue.
Without the platform
Screens remain underutilisedAvailable slots between your own content are neither packaged nor sold.
Sales processes are manual and slowFinding advertisers, negotiating and approving every campaign limits scale.
Content management is fragmentedManual deployment across locations adds workload and increases errors.
No unified performance viewFill rate, revenue and delivery data are difficult to see across the network.
VS
With adtech.systems
Inventory monetized programmaticallyAvailable ad slots are sold automatically through demand channels within your rules.
Brands access inventory directlyA white-label DSP lets approved advertisers plan and launch campaigns themselves.
Campaigns run seamlesslyThe CMS distributes approved content centrally across selected screens.
Full visibility and controlLive reporting shows revenue, fill rate and delivery for every campaign and screen.
Why revenue stalls
Three friction points killing your revenue potential
Finding advertisers takes weeks
Manual outreach, negotiation and approvals cannot match advertisers who expect to activate campaigns quickly.
3–6 weeksaverage manual OOH deal cycleEmpty slots are money lost
Every available slot filled with unpaid content instead of a paid ad is revenue that cannot be recovered later.
40–70%of inventory may remain unsold without automationNo data means no leverage
Without delivery and performance data, it is harder to prove value, defend premium pricing and earn renewals.
Measurable ROIturns one-off campaigns into repeat businessThe solution
One platform. Every screen. Full control.
adtech.systems turns the space between your own content into controlled, sellable media inventory. It connects buyers to available slots, delivers approved campaigns to the right screens and reports every result in one system.
Brands & agenciesAdvertisers plan campaigns and bid for available inventoryadtech.systemsDSP · SSP · CMS · CRM
Matches demand, applies your rules and delivers contentYour screensApproved ads run in selected retail locations and time slots
Matches demand, applies your rules and delivers contentYour screensApproved ads run in selected retail locations and time slots
You decide which slots are available, minimum prices, permitted categories and how much screen time advertising can use. Your own content always keeps priority.
How the Ecosystem Works
01
SSPSupply-Side Platform — Programmatic monetization for your inventory
Your screen network becomes accessible to programmatic demand. Through integrations with leading DSPs, the SSP connects your available ad slots to advertisers and agencies — enabling real-time auctions and guaranteed deals based on your rules and pricing.
- Real-time programmatic auctions per slot
- Guaranteed deals with predefined volumes
- Floor prices, category controls, and blacklists
- Integrations with major DSPs (Hivestack, Vistar, Adform)
02
DSPDemand-Side Platform — Enable buyer access to your inventory
Provide brands and agencies with self-service access to your in-store DOOH screens via a white-label DSP. The platform enables campaign planning, activation, and optimisation — giving buyers direct access to your inventory within the rules you define.
- Self-service access for brands and agencies
- Targeting by location, format, POI, time and context
- Audience targeting using your first-party and selected third-party data
- Real-time campaign performance reporting for advertisers
03
CMSContent Management System — Centralised control of your screen network
Manage content across your entire network from a single dashboard. Schedule campaigns, define time-based rules, and deploy approved creatives to any set of locations — instantly and remotely.
- Centralised control across all screens and locations
- Flexible scheduling by time, daypart, or events
- Instant remote deployment — updates in minutes
- Full visibility into available ad slots per screen
04
CRMCRM for media owners — Manage advertiser relationships and revenue
Built specifically for DOOH and Retail Media — not a generic CRM. Manage advertiser relationships, track deals and campaign history, and oversee inventory and revenue pipelines in one place.
- Advertiser profiles with full deal and campaign history
- Centralised management of requests from all channels
- Media plans and offers in a structured workflow
- Campaign performance and revenue reporting per advertiser
Use all four modules together or independently. Typical launch: 3–6 weeks.
Product demos
See each product in action
Who it’s for
Built for networks.
Designed around your reality.
Whether you operate 30 locations or 3,000, the platform is designed for organisations with existing screens, real audiences and underused advertising capacity.
Retail networks
You have the footfall. Now monetize it.
Your stores already attract shoppers in a buying mindset. The platform turns that attention into a new revenue line while your own promotional content keeps priority.
Get a tailored demo50–300+Typical screen count€500–1.5KEstimated monthly revenue per active 55”+ screen3–6 wksAverage launch time70%+Potential programmatic fill rate with high footfall
Pain points we eliminate
Screens show only your own content — no external revenue
Building an internal media sales team is expensive
Screen infrastructure remains a cost centre
What changes after go-live
Endemic and non-competing brands pay to reach your shoppers
You control the advertising mix; your own content stays
Existing screens create revenue with near-zero marginal cost
Potential scenario
A retailer with 87 stores and two screens per location can give partner brands self-service access while external DSPs bring additional demand — increasing utilisation without surrendering content control.
What all three have in common
Physical screen networksExisting infrastructure and audiencesUnderutilised capacityScreen time that is not yet generating revenueNo time to build in-houseA platform is needed, not a new departmentEU market focusAccess to a fast-growing DOOH ecosystem
How it works
Three steps. Live in weeks, not months.
No custom development or IT overhaul. Our team supports technical setup, commercial rules, training and activation.
01Days 1–10
Connect to CMSMap your entire screen network in one place
Integrate displays into the CMS so every screen becomes a structured asset with its own location, specifications and audience parameters.
- Central management across every location
- Screen profiles, hardware and audience data mapped
- Network status visible in one dashboard
02Days 15–20
Configure your SSPDefine how inventory is sold — and stay in control
Set pricing, access and content rules. The platform enforces them automatically for every campaign.
- Floor prices for RTB and guaranteed deals
- Category whitelists, blacklists and scheduling
- Maximum ad share; your own content retains priority
03Days 25–42
Activate demand via DSPConnect your inventory to advertisers
Give partner brands self-service access and extend reach through external DSPs and programmatic marketplaces.
- White-label self-service for endemic brands
- External demand and marketplace integrations
- Campaign delivery, reporting and optimisation
Supported hardware
The platform supports screens running Android, Windows, Linux, or embedded Linux (including Samsung Tizen and Raspberry Pi).
It enables unified management across diverse hardware environments via a single CMS.
Your content always wins
Paid ads only appear in time slots you explicitly make available. Your promotional content runs as scheduled — no advertiser can override it.
W1Kick-offContract and technical access
W2IntegrationScreens connected via CMS
W3ConfigurationPricing, rules and training
W4–6Go liveDemand channels activated
No long-term lock-in No IT overhaul Dedicated support manager Revenue-ready from weeks 5–6
Platform features
Everything you need.
Nothing you don’t.
Capabilities covering the complete monetisation cycle — inventory, demand, delivery and reporting — without stitching together separate tools.
Core engine (SSP)
Programmatic monetization, under your control
Connect inventory to leading DSPs and marketplaces for real-time auctions and guaranteed deals, aligned with your pricing and content rules.
- Open RTB auctions and guaranteed deals
- Floor-price protection based on impressions or OTS
- Major DSP integrations
- Yield optimisation using performance data
Smart targeting (DSP)
Context-aware campaign delivery
Adapt campaigns to real-world conditions to increase relevance for shoppers and value for advertisers.
- Weather and environmental triggers
- Time-based rules and dayparts
- Location, POI and audience-flow targeting
- Seasonal and local event activation
Analytics & reporting
Transparent, real-time campaign data
Give advertisers and your team direct access to delivery and performance data through the white-label platform.
- Real-time delivery statistics
- Impressions, spend and pacing
- Live advertiser and operator dashboards
- Exportable reports for billing and optimisation
Pricing
Pay for what you use.
Scale when you grow.
Flexible pricing across CMS, SSP and White-label DSP, aligned with how each part of the platform creates value.
€20 / screen / month (indoor)
Tiered pricing applies — the larger your network, the lower your effective cost per screen. Total cost depends on the number of connected displays. Free trial.
- Centralised screen and content management
- Compatible with almost any hardware
- Scalable across locations and formats
- Support SLA included
- Training for your team included
% revenue sharing
% Fee on the cost of campaigns delivered via SSP. You only pay when campaigns run through the system.
- Revenue-based pricing model
- Tiered commission structure
- RTB and guaranteed deals
- Floor-price and category controls
- Support SLA and training included
% revenue sharing
% Fee on the cost of campaigns delivered via DSP. You only pay when the platform is used by advertisers.
- White-label portal for your brands
- Self-service campaign activation
- Location and context targeting
- Live advertiser reporting
- Support SLA and training included
Revenue potential calculator
Estimate what your screen network could earn.
Adjust the sliders to match your situation.
ESTIMATED MONTHLY REVENUE€16Kper month
Annual estimate€187KPer screen / month€156Platform fee / mo — REQUEST A PROPOSAL€0Impressions / mo2.6M
How this is calculated: screens × daily hours × ad share × 30 days × (60min × impressions per min at CPM). Conservative estimate using 1 impression/min at 10s spots.
Want a personalised revenue projection for your specific network and market?
Get a custom estimateWho we are
Who we are.
The team behind the platform.
AdTech.Systems builds the technology. GEO Data brings it to advertisers and screen owners across Europe — together, over a decade of DOOH experience.
About AdTech.Systems
AdTech.Systems (WOO member) is a developer and provider of SaaS solutions for the Digital Out-of-Home advertising industry with over a decade of experience. Its portfolio includes CMS, SSP, DSP, CRM and measurement technologies designed to automate and optimise DOOH operations and campaign delivery.
Since 2022, AdTech.Systems has expanded globally, with projects in Malaysia, Turkey, Latin America, India, Kazakhstan, South Africa, Germany, Serbia, Romania and other markets.
Visit adtech.systemsAbout GEO Data
GEO Data is a Partner of AdTech.Systems in Europe. GEO Data handles the sales, implementation and support of AdTech SaaS solutions for advertisers, retail networks and screen owners.
What our partners say
Trusted in the field.
Validated by our partners.
Real feedback from operators running AdTech.Systems technology on the ground — and from the team behind it.
“The implementation of the CMS significantly improved the way we manage our diverse mobile inventory of LED trucks, bikes, backpacks and more. We now have a much more efficient and scalable workflow for launching and controlling advertising campaigns, with full remote control and complete transparency over how every campaign is delivered.”Tim Bierlein · Co-Founder, Echo Poster GmbH (DOOH Media Owner)
“Mobile DOOH inventory presents unique operational challenges due to the diversity of hardware and deployment scenarios. We are pleased to support Echo Poster with a unified CMS environment that simplifies campaign operations and creates a scalable foundation for further network growth.”Dmitrii Iakushev · CEO, GEO Data (AdTech.Systems partner in Europe)
Free 30-minute demo · no commitment
Ready to make your screens work for you?
Tell us about your screen network. We’ll help you turn it into a Retail in-store DOOH revenue channel.
No commitment. 30-minute call. We’ll show you how to unlock the revenue potential of your screens.