Programmatic infrastructure for Retail in-store DOOH networks

Turn your
screens into
a revenue stream

Connect your in-store screens to the Programmatic DOOH ecosystem and monetize your inventory — automatically, without added operational overhead.

Book a free demo See how it works
ADVERTISING SLOT ACTIVE €12.40 CPM · LIVE SLOT AVAILABLE Revenue this month +38% Screens online 247 ● All active €0.08 / show Fill rate 94.2% Monthly revenue € 18,420 Advertisers 1,240+ ADTECH.SYSTEMS PLATFORM
10+ Years in ad tech
EU countries covered
SaaS Solutions for DOOH
WOO Member organisation
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Market opportunity

The window is open.
Right now.

The Retail Media advertising market is growing faster than any other ad channel in Europe. Retail in-store DOOH screen networks is a part of this growth. Retail chains that act now will lock in a compounding revenue advantage over those who wait.
The data presented below is based on research conducted by IAB Europe

Market size
0 EUR
Retail Media market by 2028
From €22B today to €31B in under three years. Retail Media is the fastest-growing advertising channel — and in-store DOOH is a part of this significant growth.
2026
€22B
2027
€27B
2028
€31B
Annual growth
0
CAGR in Europe through 2024
European Retail Media is growing at 22%+ per year — outpacing Total Ad Market (6%) and Digital (16%). Every quarter you wait is revenue your DOOH screens could have been generating.
Ad
6%
Digital
16%
RMN
22%+
Brands budgets shift
0
Ad budgets shift to Retail Media
52% of brands shift budgets from traditional media, such as linear TV and print, towards data-driven Retail Media Networks. They are looking to influence shoppers in real time — right at the point of purchase.
TV Ad
52%
Display
45%
Print
32%
Retail networks that move first win the most
With most advertisers prioritizing first-party data and point-of-sale activation, Retail Media is becoming the fastest-growing revenue stream in retail. Our SaaS platform helps you launch and scale your own in-store DOOH network, fully monetized through Self-service access for brands and Programmatic DOOH RTB demand. From CMS and audience targeting to SSP + DSP infrastructure — we cover the entire in-store DOOH technology stack, enabling you to move fast and monetize efficiently.
Book a demo
The problem

Your screens are costing you.
They could be earning instead.

Most Retail chains use digital signage screens for internal messaging only. Every hour of unused ad capacity is revenue that quietly disappears — no alarm, no invoice, just opportunity gone.
Turn your screens into a revenue channel.

Without the platform
How it works today
Screens remain underutilised
Unused capacity between content loops generates no revenue and is not actively managed.
Sales processes are manual and slow
Advertisers are sourced and managed through manual outreach, negotiations, and approvals — limiting scale and speed.
Content management is fragmented
Campaigns are deployed manually across screens, increasing operational workload and risk of errors.
No unified view of performance
Limited visibility into fill rates, revenue, and campaign performance across the network.
VS
With adtech.systems
How it works after launch
Inventory is monetized programmatically
Available ad slots can be activated via programmatic channels and managed automatically based on your rules.
Brands access your inventory directly
Self-service via white-label DSP enables endemic partners to launch and manage campaigns independently.
Campaigns run across your network seamlessly
Content is distributed centrally via CMS — fast, consistent, and without manual intervention.
Full visibility and control
Real-time dashboard with revenue, fill rate, and performance across every screen and campaign. Transparent reports for every advertiser.
Three friction points killing your revenue potential
01
Finding advertisers takes weeks
Traditional Ad sales is slow by design — relationship-driven, paper-heavy, approval-dependent. By the time a deal closes, the opportunity has shifted. Advertisers expect to book screens the same day they decide to run a campaign.
3–6
weeks avg. for a manual
OOH deal to close
02
Empty slots = real money lost
Every minute your screen shows a blank loop or internal content instead of a paid ad is revenue you cannot recover. At scale — across 50, 100, 500 locations — this adds up to a significant unrealised income stream every single month.
40–70%
of ad inventory goes
unsold without automation
03
No data means no leverage
Without performance data, you can't justify premium pricing, prove ROI to advertisers, or optimise which screens earn more. You're negotiating blind — and your advertisers know it. Data is the difference between a one-off deal and a long-term client.
3×
higher renewal rate when
advertisers see clear ROI data
These aren't edge cases — they're the default state for any retail media network without a self-service and programmatic DOOH platform. The good news: all three are solved by the same Platform, in the same launch.
See the solution
The solution

One platform.
Every screen.
Full control.

"A programmatic DOOH platform that provides self-service capabilities and connects your Retail in-store DOOH screen network to the global programmatic ecosystem — enabling automated, measurable, and scalable monetization."

adtech.systems is a SaaS platform for organisations operating outdoor and in-store DOOH screen networks — including retail chains, banks, transit hubs, and media owners — enabling them to monetize their display infrastructure through direct and programmatic advertising.
Its integrated modules cover the full monetization stack — from inventory management and campaign delivery to self-service and programmatic integrations.

How the platform connects the ecosystem
Brands & Agencies
EU advertisers bidding for your inventory
DSP → SSP
adtech.systems
Programmatic engine · SSP · DSP · CMS · CRM
Content → Screens
Your Screens
Retail locations, branches, in-store DOOH displays
SSP — Sell ad inventory
DSP — Connect to buyers
CMS — Manage content
CRM — Manage your inventory and sales
Your inventory becomes available to the programmatic ecosystem. Advertisers can bid for your ad slots in real time, within the rules you define.

Four modules. One unified platform.

SSP
SSP
Supply-Side Platform — Programmatic monetization for your inventory
Your screen network becomes accessible to programmatic demand. Through integrations with leading DSPs, the SSP connects your available ad slots to advertisers and agencies — enabling real-time auctions and guaranteed deals based on your rules and pricing.
Real-time programmatic auctions per slot
Guaranteed deals with predefined volumes
Floor prices, category controls, and blacklists
Integrations with major DSPs (Hivestack, Vistar, Adform)
DSP
DSP
Demand-Side Platform — Enable buyer access to your inventory
Provide brands and agencies with self-service access to your in-store DOOH screens via a white-label DSP. The platform enables campaign planning, activation, and optimisation — giving buyers direct access to your inventory within the rules you define.
Self-service access for brands and agencies
Targeting by location, format, POI, time and context
Audience targeting using your first-party and selected third-party data
Real-time campaign performance reporting for advertisers
CMS
CMS
Content Management System — Centralised control of your screen network
Manage content across your entire network from a single dashboard. Schedule campaigns, define time-based rules, and deploy approved creatives to any set of locations — instantly and remotely.
Centralised control across all screens and locations
Flexible scheduling by time, daypart, or events
Instant remote deployment — updates in minutes
Full visibility into available ad slots per screen
CRM
CRM
CRM for media owners — Manage advertiser relationships and revenue
Built specifically for DOOH and Retail Media — not a generic CRM. Manage advertiser relationships, track deals and campaign history, and oversee inventory and revenue pipelines in one place.
Advertiser profiles with full deal and campaign history
Centralised management of requests from all channels
Media plans and offers in a structured workflow
Campaign performance and revenue reporting per advertiser
All four modules work together out of the box
No complex integrations or third-party connectors required. SSP, DSP, CMS, and CRM operate on a shared data layer — enabling a seamless workflow from campaign activation to delivery and reporting.
When a campaign is launched via DSP and delivered through SSP integrations, content is automatically deployed via CMS, and all activity is recorded in CRM.
Use all modules together or independently, depending on your business needs.
Typical launch time: 3–6 weeks. No IT overhaul required.
Book a demo
Who it's for

Built for networks.
Designed around your reality.

Whether you run 30 stores or 3,000 — if you have digital screens and an audience walking past them, the platform works for you.
Select your profile below.

Retail Networks

You have the footfall.
Now monetize it.

Your stores attract thousands of shoppers daily. The screens inside already have an audience — the most valuable kind: people in a buying mindset, at the point of decision. The platform turns that attention into revenue.

50–300+
Typical screen count per mid-size retail chain
€500–1,5K
Estimated monthly revenue per active screen (55"+)
3–6 wks
Average launch time to first paid campaign
70%+
Avg. fill rate achieved on programmatic inventory with high footfall
Get a retail demo
Pain points we eliminate
Screens show only your own promotional content — no external revenue
No internal media sales capability — too expensive to build from scratch
Screen infrastructure is a cost centre, not a profit centre
What changes after go-live
Endemic and non-competing brands (FMCG, automotive, telecom, finance etc.) pay to reach your shoppers
Your own promotional content stays — you control the mix and priority
New revenue line with near-zero marginal cost — screens you already own
Potential scenario

A retail chain with 87 stores and 2 screens per location deploys the platform to transform its screens into a Retail Media in-store DOOH channel. Endemic brands immediately start activating campaigns via a self-service DSP, increasing speed and campaign volume. By integrating with external DSPs and marketplaces, the retailer unlocks additional demand from non-endemic advertisers. The result is higher inventory utilisation, new revenue streams, and complete control over how and where ads are delivered.

Banks & Financial Institutions

Branches have screens.
Screens can earn.

Bank branches host some of the most valuable audiences in retail — high-income, high-intent, waiting. The screens in your waiting areas and self-service zones can carry targeted, compliant advertising for non-competing brands.

50–200+
Branch network size for mid-tier EU banks
High
Audience value — premium demographic profile
100%
GDPR-compliant — no personal data required
Zero
Conflict with financial compliance requirements
Get a banking demo
Pain points we eliminate
Branch screens only show internal bank content and queue information
Compliance teams block ad revenue initiatives without a proven, controlled framework
Branch infrastructure is viewed as overhead — never as a revenue asset
What changes after go-live
Context-aware ads for lifestyle, insurance, travel — curated and pre-approved by category
Full brand-safety controls — block competitors, financial products, restricted categories
No personal data processed — contextual targeting only, fully GDPR-safe
Potential scenario

A regional bank with 120 branches across three EU markets transforms its branch screens into a controlled media channel. Approved advertisers activate campaigns via a self-service DSP, while integrations with external programmatic platforms bring additional demand. The bank generates incremental non-interest revenue, maintains strict compliance control, and preserves a seamless customer experience.

DOOH Media Owners

More screens, more markets,
less manual work.

You already sell ad space — but manual processes cap your scale. The platform automates what your sales team does by hand today, opens your inventory to programmatic demand, and gives you the analytics to justify premium pricing.

50-70%
Reduction in manual sales ops after automation
2×
More active advertisers vs traditional outreach
Real-time
Bidding replaces static rate cards and negotiations
CPM+
Premium pricing unlocked through data & analytics
Get a media owner demo
Pain points we eliminate
Sales team spends 60%+ of time on proposal creation and client chasing
Inventory fill rates stuck at 40–60% due to manual booking constraints
Locked out of programmatic budgets that require SSP/DSP access to participate
What changes after go-live
Programmatic demand fills inventory around the clock — sales team focuses on strategic accounts
Fill rates rise to 70-85%+ as auction competition replaces fixed-rate negotiation
Performance data justifies premium CPMs — advertisers pay more when ROI is proven
Potential scenario

An independent DOOH operator with 340 screens across two CEE markets integrates the platform to enable programmatic sales. By connecting its inventory to leading DSPs and marketplaces, the operator unlocks new demand from digital-agencies and direct advertisers. Within months, programmatic transactions account for a significant share of total bookings, improving fill rates and pricing efficiency. The sales team shifts focus from manual campaign management to network expansion and strategic partnerships — driving measurable revenue growth.

What all three have in common
Physical screen networks
Multiple locations, existing infrastructure, audiences already there
Underutilised ad capacity
Screens already running — just not generating all the revenue they could
No time to build in-house
Media sales isn't your core business — you need a platform, not a department
EU market focus
Operating in markets where DOOH ad budgets are growing fastest right now
How it works

Three steps.
Live in weeks, not months.

No custom development. No IT overhaul. Our team will help you with technical setup — you focus on what to do with the new revenue.

Step 01 — Connect to CMS

Map your entire screen network in one place

Integrate your screens into the platform and onboard your inventory through the CMS. Every display becomes a structured, manageable asset with its own profile and parameters.

What you achieve
All screens connected and centrally managed
Each display mapped: location, specs, audience data, necessary parameters and criteria
Full visibility and control via a single dashboard
Result: every display mapped and ready for monetization, your media team is ready to launch Traditional campaigns
Timeline
D1
Kick-off call
Technical spec review, CMS account creation, access credentials
D3
Integration setup
Application setup. Your screen connected to CMS
D10
CMS training for you Media team
Your team is prepared to launch traditional Ad campaigns
Your network overview
Total screens247
Online241
Locations mapped87
Integration health100%
Supported hardware
The platform supports screens running Android, Windows, Linux, or embedded Linux (including Samsung Tizen and Raspberry Pi).
It enables unified management across diverse hardware environments via a single CMS.
Step 02 — Configure your SSP

Define how your inventory is sold — and stay in control

Set up monetization rules and activate programmatic capabilities via SSP. You control pricing, access, and content — all enforced automatically.

What you configure
Floor prices for RTB and guaranteed deals
Campaigns targeting with whitelist / blacklist
Time scheduling — ads only during defined hours, own content always has priority
Ad-to-content ratio — e.g. max 20% of screen time goes to paid ads
Timeline
D15
Strategy session
Define pricing model and content rules
D17
Rules configured
All controls set in SSP platform, tested with mock campaigns
D20
Team trained
Your staff can manage settings independently
Pricing & rules setup
Floor CPM — City centre stores (Entrance)€15.00
Floor CPM — Suburban locations€8.50
Max ad share of screen time20%
Approved ad categories14 / 32
Your content always wins
Paid ads only appear in time slots you explicitly make available. Your promotional content runs as scheduled — no advertiser can override it.
Step 03 — Activate demand via DSP

Connect your inventory to advertisers.

Provide direct access to your inventory via a white-label DSP for endemic and partner brands (self-service). Extend reach by integrating with external DSPs and programmatic marketplaces.

What you unlock
Self-service campaign activation for endemic brands
Access to external demand via 3rd party DSPs and marketplaces integrations
Increased fill rates and monetization opportunities
Result: your inventory is live, accessible, and generating revenue
Timeline
D25
DSP configured + Team ready
Branding, inventory, and access rules set. Training completed, workflows established
D30
Self-service live
Brands start launching campaigns via White-label DSP
D42
Programmatic connected. First campaigns running
Inventory available via external DSPs and marketplaces. Initial demand activated
Month 1 — live performance
Screens earning revenue247 / 247
Avg. fill rate84.2%
Active advertisers38
Monthly revenue€18,420
Revenue grows over time
Fill rates and CPMs typically improve in months 2–3 as your screens build history in the marketplace and more advertisers discover your inventory.
Book a demo
Full launch timeline — from contract to campaign activation
W1
Week 1
Kick-off
Contract signed, technical access shared
W2
Week 2
Integration
Screens connected via CMS, network visible in dashboard
W3
Week 3
Configuration
Pricing set, SSP rules configured, team trained
W4-6
Week 4-6
Go live
Inventory available for campaigns, demand channels activated
No long-term lock-in
No IT overhaul required
Dedicated support manager
Ready to generate revenue from week 5-6
Platform features

Everything you need.
Nothing you don't.

Сapabilities that cover the full monetization cycle — from inventory management to campaign delivery and statistics — without stitching together separate tools.

Core engine (SSP)

Programmatic monetization, under your control

Provide your endemic partners with self-service access to your inventory via a white-label DSP.
Extend demand by connecting your inventory to leading DSPs and programmatic marketplaces — enabling real-time auctions and guaranteed deals, fully aligned with your pricing and rules.

Open RTB auction + guaranteed deals supported
Floor price protection — you control minimum prices based on Ad impressions or OTS
Integrations with major DSPs (Hivestack, Vistar, Adform and others)
Yield optimisation based on performance data
Live RTB auction — Screen #147, 14:32:08, CPM
Advertiser A
€6.50
Advertiser B
€8.20
Winner ✓
€9.40
Advertiser D
€4.90
Auction closed in 48ms · +17% above floor
Context-triggered ad targeting
● Rainy · 8°C · 09:15 8°C
☕ Hot coffee promotion — Café Chain
↕ auto-switches when conditions change
● Sunny · 31°C · 14:45 31°C
🍦 Ice cream deal — Brand X
Context triggers: weather · time of day · day of week · local events
Smart targeting (DSP)

Context-aware campaign delivery

Campaigns can be adapted based on real-world conditions such as time, location, and environment — increasing relevance and value.

Weather-based triggers — temperature, precipitation, conditions
Time-based rules — dayparts and audience flows
Event-based activation — seasonal and local triggers
Analytics & reporting

Transparent, real-time campaign data

Provide advertisers with direct access to campaign performance through your white-label DSP — with full transparency and control.

Real-time campaign statistics and delivery metrics
Impressions, spend, pacing, and performance tracking
Live dashboards accessible to advertisers and your team
Exportable reports for billing, optimisation, and accountability
Analytics dashboard
Analytics reporting
Pricing

Pricing model.
Pay for what you use — aligned with your business model.

Flexible pricing across CMS, SSP, and White-label DSP — designed to scale with your network and revenue.

CMS
Screen management & content delivery
€20 / screen / month (Indoor)
Billed monthly · cancel anytime

Tiered pricing applies — the larger your network, the lower your effective cost per screen. Total cost depends on the number of connected displays. Free trial.
Centralised screen and content management
Compatible with almost any hardware
Scalable across locations and formats
Support SLA included
Training for your team included
Get started →
SSP
Programmatic monetization engine
% Revenue sharing model
Billed monthly · cancel anytime

% Fee on the cost of campaigns delivered via SSP. You only pay when campaigns run through the system.
Revenue-based pricing model
Tiered commission structure
Supports RTB and guaranteed deals
Support SLA included
Training for your team included
Book a demo →
White-label DSP
Self-service access for advertisers
% Revenue sharing model
Billed monthly · cancel anytime

% Fee on the cost of campaigns delivered via DSP. You only pay when the platform is used by advertisers.
White-label DSP for your brands
Self-service campaign activation
Supports RTB and guaranteed deals
Support SLA included
Training for your team included
Contact us →

Revenue potential calculator

Estimate what your screen network could earn. Adjust the sliders to match your situation.

Number of screens 100 screens
10500+
Average daily screen hours 12 hours
4h24h
Ad share of screen time 20%
5%50%
Average CPM €6.00
€2€20
Estimated monthly revenue
€0
per month
Annual estimate
€0
Per screen / month
€0
Platform fee / mo - REQUEST A PROPOSAL
€0
Impressions / mo
0M

How this is calculated: screens × daily hours × ad share × 30 days × (60min × impressions per min at CPM). Conservative estimate using 1 impression/min at 10s spots.

Want a personalised revenue projection for your specific network and market?

Get a custom estimate
Free 30-minute demo · no commitment

Ready to make your
screens work for you?

Tell us about your screen network. We’ll help you turn it into a Retail in-store DOOH revenue channel.

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